Partners

Over
45 Years
of "First"

1975

Pioneers in the use of Keratin Protein. For the first time, “hair actually repairs hair.”

1984

Triamine Complex® Joico scientists discover a method for processing Keratin Protein with an effective molecular weight.

1992

Joico scientists make serious strides in amino acid and molecular weights, adding Cationic Triamine Complex® to all Joico conditioners and treatments.

2006

Quadramine Complex®-- Joico creates an exclusive technological blend of lipids, amino acids and biomimetic ceramides that soften and smooth the hair structure for unparalleled condition and manageability included in Joico color product lines.

2013

Joico revolutionizes the haircare industry with patented Bio-Advanced Peptide Complex,® a hair-repairing breakthrough that’s frankly worth its weight in gold.

2015

Joico scientists develop ArgiPlex Technology to replace Arginine, the essential amino acid depleted from hair during the color service, introducing LumiShine Repair+ Color: color so brilliant, it instantly restrengthens hair with up to twice the shine.

2019

The first of its kind Joico® Defy Damage™ ProSeries 1, the bond-protecting color optimizing spray, is a true innovation in the hair industry. The launch of Defy Damage™ heralded the new technology of SmartRelease™ Technology – a one-of-a-kind liposome delivery system that packs a punch by providing a trifecta of healthy-hair ingredients that continuously release Rose Hip Oil, Arginine, and Keratin