Professional purple cream shampoo from the Serie Expert line. Instantly neutralises unwanted yellow tones in blonde, lightened and grey hair while nourishing the fibre and adding shine.
A neutralising cream shampoo for blonde to platinum blonde hair. Professional purple dyes, developed by L'Oréal Professionnel colour and haircare labs, cancel brassy yellow reflects that appear after colouring or lightening and after a few washes.
The rich, creamy formula leaves an even, thin deposit of pigment, so the result is homogeneous with no colour spots even on porous lengths. At the same time it cares for the most damaged areas of the hair without weighing it down and gives up to 3x more shine.
Suitable for natural, coloured and lightened blonde, platinum and grey hair. Use 1-2 times a week, alternating with your regular shampoo. 300 ml.
Apply evenly to wet hair and lather.
Leave on for 2 to 5 minutes depending on how much neutralisation you need: shorter for a light correction, longer for strong yellow tones.
Rinse thoroughly.
Follow with a conditioner or mask. Use 1-2 times a week in alternation with your regular shampoo.